Case Study: WorkArena’s Van Fleet Transformation with High-End Wrap Designs

Concept Only

n the ever-competitive business landscape, every brand touchpoint matters. WorkArena, a leading workspace solutions provider, recognized this when they sought to transform their new fleet of plain white delivery vans into striking, mobile advertisements. The solution? High-end, custom-branded van wraps designed by the expert team at Custodian Content.

The Challenge: A Fleet of White Vans

WorkArena had just expanded their operations, and with that came a new fleet of white delivery vans. While functional, these vans lacked the visual appeal needed to represent the WorkArena brand. The goal was to turn these blank canvases into powerful, moving marketing tools that not only showcased the WorkArena identity but also highlighted their partnerships with key brands.

The Solution: Custom Van Wraps by Custodian Content

Custodian Content, known for their creative design solutions, stepped in to help WorkArena with a comprehensive approach to branding. They developed six distinct design concepts, each integrating WorkArena’s signature style while seamlessly incorporating partner brand elements.

By using high-quality materials and innovative design techniques, Custodian Content ensured that the wraps were not only visually compelling but also durable, standing up to the wear and tear of daily use. The van wraps now serve as dynamic marketing assets, driving visibility for both WorkArena and their partners on every delivery run.

Design Innovation Meets Practicality

Custodian Content’s designs were more than just aesthetically pleasing. The team took into consideration the van sizes, visibility, and the balance between WorkArena’s bold branding and the subtle inclusion of partner logos. The final wraps feature clean lines, vibrant colours, and strategic logo placements that create an eye-catching yet professional look on the road.

This project highlights Custodian Content’s expertise in translating brand identity into practical, high-impact design solutions. Whether it’s for a fleet of vans or other marketing materials, their ability to blend creativity with brand strategy ensures that every design solution makes a lasting impression.

To learn more about Custodian Content’s innovative design solutions, visit the portfolio custodiancontent.com.